Domain squatting refers to the act of registering or acquiring a domain name that is similar to an established brand, company, or trademark, with the intention of exploiting it for financial gain or disrupting the legitimate owner's online presence. In more nefarious cases, the domain is used to send phishing emails to employees, partners and customers of the legitimate brand and is commonly employed as an early stage tactic for ransomware or influence operations.

This effort began with a simple search for the most used email address for the month of May 2023 which resulted in an "@outlook.com" address. The email address was then used as a pivot in the following video.